Why traditional content protection falls short

Traditional protection either fails to identify the source of leaks or becomes

prohibitively expensive to scale

Personalized Watermarking Without Individual Streams
Streambuilder IDMark generates a unique user mark without creating a separate video stream for each viewer. The technology uses
a combination of two specially prepared streams and assembles a personalized playlist directly at the moment the content is delivered to the user.
The solution scales to audiences
of any size without a significant increase
in infrastructure costs.
Stream preparation

Two streams with different encoding parameters are prepared for the technology to operate. Based on them, unique user playlists are generated.

It supports all modern video delivery protocols: HLS, DASH, MP4, RTMP, WebRTC, SRT, SDI, and others.

The technology is fully compatible with ABR, ensuring that the identifier remains intact regardless of the selected playback quality.


Encoding parameter variations are imperceptible to the human eye and do not affect the user experience.
Generation of Unique playlists

Each user is assigned a unique identifier.

When forming the playlist, the system sequentially combines segments from two pre‑prepared streams:

Stream A corresponds to the value “1”. Stream B corresponds to the value “0”

The resulting sequence forms a unique digital signature of the user, embedded into the video stream.

The contrast changes are for demonstration purposes only, the actual encoding is imperceptible to the human eye
Identifying the violator
When a pirated copy is detected, the client uses an analysis tool.
The system allows you to quickly identify the source of the leak and take appropriate action.

Possible actions include:
  • immediate blocking of the violator’s access;
  • disconnection from the stream;
  • content replacement with a copyright infringement warning;
  • initiation of internal response and incident investigation procedures.

The system enables rapid response measures against the violator once a leak is detected.
Two deployment options — Any infrastructure
Streambuilder IDMark can be integrated into an existing video platform
with minimal infrastructure changes.
Картинка карточки 1

Cloud Solution

  • Quick launch via API
  • No costs for own infrastructure
  • Updates, scaling, and support handled by Streambuilder
  • Minimal deployment time
Картинка карточки 2

On-Premise Solution

  • Deployed on the client's servers
  • Data and keys remain within the client's infrastructure
  • Meets information security requirements
  • Full control over the system
Why streambuilder IDMark is more efficient
01

Does not require generating a unique video stream for each viewer.

02

Significantly reduces Live and VOD content protection costs

03

Significantly reduces Live and VOD content protection costs.

04

Works with existing video delivery infrastructure, does not require modifications on the CDN side

05

Compatible with FairPlay, Widevine, PlayReady.

06

Rapid detection and blocking of the pirate

Additional capabilities:
Component redundancy
Visible and hybrid watermarks
Automated response scenarios for violations
Integration with existing monitoring and security systems

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